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The Blu Ribbon Revolution : ウィキペディア英語版 | The Blu Ribbon Revolution
''The Blu Ribbon Revolution: Co-creating a World Beyond Poverty'' (ISBN 978 - 93 - 5053 - 306 - 2) is a book by the Winner of the 2012 Dubai Cares Award and community activist Viswanathan Manikan. The book looks into the aspect of Corporate Social Responsibility (CSR) as a tool for measured efforts towards poverty alleviation while aligning business objectives. In the book Manikan strikes a contrast between excessive wealth vis-à-vis stark poverty and inadequate resource distribution across globally deprived regions. Insights into major developmental and relief efforts across governments, multi-lateral organizations, non-governmental organization (NGO’s), and individuals are accentuated. But the main highlight of the book is CSR and its far reaching and sustainable practices that have brought about measurable changes and improved conditions across economic zones. ==Abstract==
The Blu Ribbon Revolution starts off by addressing key issues of poverty particularly in least developed countries (LDCs). Manikan further discusses the causes of poverty with historical ramifications and progressively highlights alleviations efforts. The book divided in four phases concludes with the importance of CSR, case studies and provides an easily implementable CSR business framework.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Blu Ribbon Revolution」の詳細全文を読む
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